A large red stand, a paddock atmosphere and the excitement of the Formula 1 at the heart of the Banco Santander stand experience at the Ovibeja 2026 Fair!
Banco Santander has chosen to bring the adrenaline of motorsport directly into its exhibition space by installing a Simulator Formula 1 Fbrand Apex model simulator also available for sale on ESTech Simulators, customized in red and perfectly integrated with the image of the stand.
The result? A visually striking area, designed to capture visitors' attention, spark engagement, and transform their visit to the fair into a memorable experience.
The Santander stand stood out for its immersive and strongly branded scenography: large LED walls, graphics dedicated to Formula 1, checkered flooring, premium area red cords and a racing station capable of immediately becoming the focal point of the space.
The F1 Apex simulator, with its red body and triple front monitor, helped make the activation even more realistic and spectacular. Visitors who sat behind the wheel were able to experience the sensation of driving on the track with extreme levels of realism and associate the Santander brand with a dynamic, modern, and highly emotional experience.
In a trade fair context, where every company competes for attention in a matter of seconds, a professional driving simulator becomes much more than simple entertainment: it becomes an experiential marketing tool.
Here is a video shot during the event:
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