The February 5 2026 at Breitling officially announced a multi-year global partnership as Official Watch Partner of the Aston Martin Aramco Formula One Team, marking the return of the historic Swiss brand to the world of Formula 1.
To celebrate this important moment and transform the announcement into an immersive and memorable experience, at Aston Martin dealer in Milan was the protagonist driving simulator Formula 1 signed Fbrand.
A simple but very powerful idea: let guests experience the emotion of Formula 1 in first person.
During the event, the simulator F1 Fbrand It has become the centre of attention inside the Aston Martin showroom.
Thanks to one complete customization of the experience, the installation integrated several elements of engagement:
- Complete branding of the simulator body in line with the brand image
- Monza circuit as the official race track, symbol of the Formula 1 Italian company
- Nominal classification of lap times, updated in real time
- Challenge between guests and customers, turning the event into a real competition
The result? An engaging experience that transformed a simple presentation into a memorable and highly interactive event.
Here is a video shot during the event
Whether it be a product launch, an international trade fair or a corporate event, integrating a driving simulator means create a memorable experience for customers and guests.
The event organized for Breitling and Aston Martin Milan demonstrates how simulation technology can transform a brand communication into an emotional, engaging and shareable moment.
If you want to make your event truly unique, Fbrand can help you design a tailor-made experience thanks to the fantastic Professional Driving Simulators.
Contact us to organize your next event with professional driving simulators.
You can try all our simulators in the showroom of Fdrive and buy them directly from the site ESTech Simulators.
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