Transforming a trade show stand into a real, memorable, and highly engaging attraction is no easy feat.
Yet, during MIDO Milan 2026, CSO Construction of Ophthalmic Instruments, with Fbrand, has demonstrated once again how experience can become the true driving force of trade fair marketing.
From January 31 to February 2, 2026, The stand Chief Strategy Officer, the public didn't just observe: they lived, competed, interacted, enjoyed exclusive, high-adrenaline experiences.
The protagonist? A Multisim Professional Driving Simulator signed Fbrand, designed to transform the presence at the fair into an experience with a high emotional and relational impact.
An experience that captures attention and keeps people engaged
The Multisim, completely branded on the CSO frame and Monza Autodromo custom track on Assetto Corsa Pro, offered visitors an immersive, realistic and engaging experience.
La real-time ranking It introduced a healthy and stimulating competitive dynamic, pushing participants to return to the stand, share the experience and talk about it.
A simple, yet extremely effective mechanism to increase dwell time, qualified traffic and brand memorability.
During the fair, CSO also organized theAcademy CSO, an event dedicated to the professional updating of opticians and optometrists.
In this context, the Simulator Fbrand it was not just entertainment, but connection tool: a catalyst capable of breaking down barriers, encouraging dialogue and creating moments of authentic connection between professionals.
Here is a video shot during the event
Want to bring engaging and engaging experiences to your next event?
Whether it be trade fairs, corporate events, product launches or experiential marketing activities, Fbrand designs and creates solutions with Professional Driving Simulators completely customizable.
Contact us for more information and a quote.
You can also buy our simulators from our production and sales site ESTech Simulators and try them out for yourself in Fdrive, our showroom and professional driving simulation center.
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