What happens when the technological innovation of a world leader like Lenovo meets the pure adrenaline and immersive excellence of the Simulator? Formula 1 Fbrand?
The answer is: an exclusive corporate event packed with thrilling emotions for an unforgettable immersive experience!
Lenovo, Official Partner of the FIFA World Cup 2026 and the FIFA Women's World Cup 2027, has chosen to raise the bar of engagement for its exclusive event thanks to Fbrand and Simulator of Formula 1 professional.
The Simulator Fbrand It's not a game: it's a highly engaging experience, an attention magnet, and a powerful marketing, brand awareness, and team building tool.
Participants, from managers to partners, were able to test their skills, challenge each other in an exciting “Driving Contest” and feel like real racing drivers, even if only for a few laps.
The roar of the engine, the vibration of the F1 dynamics station, the precision of the steering: every detail was calibrated for total immersion.
Here is a video shot during the event:
Below we also reported Lenovo's testimony (in Portuguese):
Lenovo's event in Faro is just the latest demonstration of how the virtual driving experience Fbrand is the key to unlocking the marketing and communications potential of every company.
It doesn't matter if you need to launch a new product, attract customers at a fair or showroom, organize a corporate team building: our Professional Driving Simulators They are a guarantee of success, media hype, and an unparalleled emotional and business ROI.
Bring the emotion of Formula 1 to your next events: contact us for information on simulator rental.
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