On May 25, 2025, the Terrazza Martini in Milan was transformed into an elite circuit to celebrate the Grand Prix Formula 1 of Monaco, thanks to an exclusive event organized by TAG Heuer.
As Official Timekeeper of the Formula 1, TAG Heuer offered guests a unique experience, combining the elegance of Swiss watchmaking with the adrenaline of racing.
Located on the 16th floor of Piazza Diaz, Terrazza Martini offered breathtaking views of Milan, creating the perfect setting for an unforgettable “watch party”. Guests were able to watch the Monaco Grand Prix live, immersed in a refined and dynamic atmosphere.
But the great protagonist was also the F1-GT Drive Excellence Simulator by Fbrand.
With its sleek black design and chassis branded with the TAG Heuer logo, the simulator offered a realistic and immersive driving experience. Thanks to the real-time ranking, guests were able to challenge each other in virtual races, experiencing the thrill of competition and the adrenaline of the track.
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